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The IMC Handbook (Readings and Cases in Integrated Marketing Communications), 3rd Edition

The IMC Handbook, 3rd Edition

The IMC Handbook, 3rd Edition

I was lucky enough to contribute again to the The IMC Handbook (Readings and Cases in Integrated Marketing Communications). The third edition is out now, and can be ordered online from Racom Communications.

I wrote the chapter on Search Engine Optimization (SEO) and Paid Search. Looking forward to receiving my copy soon, and seeing what my colleagues wrote.

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