Walking to work I noticed three ‘protesters’ with Harvey Dent placards. Being a comic book reader I knew this was a fictitious character from the Batman comics. So it looks like the producers of the new Batman movie are experimenting with marketing techniques. I must admit I get a kick out of this, but I do not know if many of the general public are really going to react to this campaign. Pedestrians in Chicago have a tendency to tune out street theatre.However, if anyone decides to Google “Harvey Dent” then they will come across elements of Warner Brother’s viral marketing and alternative reality gaming websites. I Believe In Harvey Dent is the website that corresponds to the “Dentmobile” campaign. On this site the producers are attempting to get potential moviegoers to upload their photos of Dentmobile and to voice their support for Harvey Dent. On a slightly less visible site (http://www.ibelieveinharveydenttoo.com) is the message “Page not found” – swiping the text on the page (or viewing the source code) demonstrates that the Joker is around…. I quickly checked on Google Trends to see if there was much of an uptick on searches for Harvey Dent but so far there seems to be little of real note.