Category Archives: Uncategorized

Competencies for Online Teaching

My friend Ted shared some great resources on “Competencies for Online Teaching” with me this week. They are:

  1. Penn State Online’s Faculty Competencies for Online Teaching
  2. The Identification of Competencies For Online Teaching Success (Paula Mae Bigatel, Lawrence C. Ragan, Shannon Kennan, Janet May, and Brian F. Redmond)

I will be digging into these as the year progresses.

The IMC Handbook (Readings and Cases in Integrated Marketing Communications), 3rd Edition

The IMC Handbook, 3rd Edition

The IMC Handbook, 3rd Edition

I was lucky enough to contribute again to the The IMC Handbook (Readings and Cases in Integrated Marketing Communications). The third edition is out now, and can be ordered online from Racom Communications.

I wrote the chapter on Search Engine Optimization (SEO) and Paid Search. Looking forward to receiving my copy soon, and seeing what my colleagues wrote.

Captioning (Subtitles) and Transcription On The Cheap


One idea that has been bouncing about my head, but I have yet to fully investigate, is creating captions/subtitles on the cheap. Paying a third party to provide this  transcription service can get expensive – you can expect to pay $1 a minute, although there are places where you can go for a cheaper  deal.

However, there are automated services like Siri, OS X Dictation, or Dragon Dictate. YouTube will automatically create a transcript when you upload a video (although the accuracy might not be there), and this text file can be downloaded and edited.

My thoughts are to take a regular video recording, and then parse it into one of these services. I just have not got round to this yet, but may give it a go soon.

Dragon Dictate looks like it has part of this capability, but costs about $200 and works with one voice only (no good for interviews).

The two approaches that look like they will work best for me (for free) are:

  1. Uploading an audio or video file to YouTube, and then editing the transcribed text file.
  2. Using Soundflower to send an audio file into the OS X Dictation service. This post from Level Up Lunch describes the process.

Option 1 is the way to go with video. The process here is going to synch the transcription with the video. Option 2 will be realtime, but could be useful for situations where I do not have Internet connectivity, or just want a text file.